Branding + Custom Squarespace WebsiteJacqui Ferraiolo Therapy
Jacqui Ferraiolo was able to open her online therapy practice’s doors with new branding and a custom-designed Squarespace website only one week after completing her master’s degree program.
Jacqui knew having a warm, welcoming online presence would be essential to the growth of her therapy practice — especially since she was launching her new practice in the middle of a pandemic. We needed to make it easy for potential clients to find her online and to connect with her virtually.
Our first step was to craft the look and feel of her online practice. As a somatic and integrative therapist, Jacqui encourages clients to connect with their bodies and senses to uncover their own inner wisdom. We wanted to communicate this same sense of grounding and wholeness in her branding. We selected calming colors from nature, used round and organic typefaces, and ensured photography was soaked in the warmth of the sun.
We then began work on her SEO-optimized Squarespace website. Jacqui carefully crafted the language on her site to ensure it spoke to the challenges her clients feel and how her approach differs from other therapists.
One of the biggest challenges for most wellness practices — especially those that are just getting started — is having strong photography for their websites. While Jacqui was able to hire a photographer for a stunning outdoor portrait shoot, the center where she provides in-person therapy was closed due to health restrictions.
So, we got creative with stock photography. For her services page, we selected photos from The Gender Spectrum Collection, the AllGo Collections on Unsplash, and Picnoi. All three collections offer free stock photography reflecting the communities Jacqui supports, including LGBTQIA+ and BIPOC people.
The end result is a website that is clear in purpose and intentional — allowing Jacqui to attract the clients who will most benefit from her approach and support. Within a month of launching her new practice and website, she had almost reached her goal for client caseload.