Custom Squarespace Website DesignInnerstellar Pilates & Yoga Studio
Innerstellar Pilates & Yoga Studio has successfully differentiated its studio in a competitive market by drawing in its soul clients — former intensity junkies who need healing. Studio owner Kiki Lovelace and her team are geniuses at connecting to these clients through the in-studio experience and outreach efforts. Yet, the studio’s old website didn’t reflect its brand personality anymore and lacked important mobile-friendly functionality.
We worked together to redesign the website to better meet the needs of potential students. While the Innerstellar team revamped the copywriting, I focused on simplifying the navigation, modernizing the design and integrating the MindBody booking system seamlessly into the site.
The end result was an online presence as vibrant as its in-studio experience. Now potential students get a clear understanding of the Innerstellar community before they ever set foot inside the studio — resulting in more qualified leads and growth for the studio.